Founded in 2007, STORY began as a small team working out of Delhi, India with a simple belief, that people remember how an experience made them feel long after they've forgotten what was said in a meeting or written in a brochure. In the early years, that meant getting the fundamentals right: understanding a brand's purpose, then building a room, a stage, or a moment around it.

As client needs grew more complex, so did the work. What started with corporate events expanded into full-scale MICE solutions, loyalty and rewards programs, workspace design, and film production — six verticals built one client relationship at a time rather than launched all at once. Each new capability came from the same place, a brand asking for something we hadn't built yet, and figuring out how to build it well.

Today, that early belief has scaled into a practice spanning six global markets and thousands of programmes delivered. The team has changed, the technology has changed, and the scale of what we take on has changed considerably.